Help turn Breakthrough Breast Cancer’s winter flurry into a rosy blizzard

The Pink Pom-Pom Project has picked a brand new charity to support for 2012! Breakthrough Breast Cancer and Macmillan Cancer Support will be our main focus in fundraising and raising awareness for the cause – please click and help us make a difference!

Breakthrough Breast Cancer has launched an exciting digital Christmas campaign encouraging everybody to turn a snowflake pink for someone they love.

This year the leading breast cancer charity is giving everybody – mums, dads, friends and colleagues -the chance to be part of a new and exciting pink snowstorm by taking to Facebook, to Send a Snowflake.

In the midst of Christmas shopping, decorating the tree and buying the turkey we all find time to log in and check up on our friends’ recent activity. Once you’ve tagged photos, commented on status updates and ticked a few likes, you can visit Breakthrough Breast Cancer’s snowdrift and send one of the unique snowflakes to someone special this Christmas.

It’s completely FREE to do and the snowflakes can be sent to anyone – whether it’s a friend living in Australia, the world’s best mum or even back to The Pink Pom Pom Project at – you can show your love this Christmas and turn the season pink. It may simply be a gift to brighten up someone’s day or a chance to share a sentimental message – a personal note can be included when sending the snowflake, which once sent will turn from white to pink.

Breakthrough Breast Cancer is urging everybody to sprinkle a few flakes and show their support this winter, if you’d like to send a snowflake and get the big pink snowball rolling visit

For more information please contact Sarah Timms in the Breakthrough Breast Cancer press office on 0207 025 2423 or email

About Breakthrough Breast Cancer:

Breakthrough Breast Cancer is a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. The charity fights on three fronts: research, campaigning and education.

Breakthrough Breast Cancer funds ground-breaking research, campaigns for better services and treatments and raises awareness of breast cancer. Through this work the charity believes passionately that breast cancer can be beaten and the fear of the disease removed for good. Find more information at

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